Archives for May 2012

Don’t wait for Christmas to light up your stores!
9 easy steps to increase sales through fine-tuning store lights…

Light heavily affects retail sales.  So if you want to increase sales, you better take good care of the light outside and inside your store.  It is not only that is helps your store or products stand out.  It affects how your store visitors feel and therefore how long they stay, how much they spend […]

“Creating a Culture of Agile Leaders”… events of CEO Clubs Intl

Two great events and a workshop were organized last week by CEO Clubs Greece and CEO Clubs Romania.  The topic was Leadership Agility, a more than “hot” topic in times of chaotic change.  Keynote Speaker was Bill Joiner of ChangeWise.  Bill is a seasoned leadership expert and organizational change consultant, with 30 years of experience completing successful […]

The smell of success –
How scent can boost your sales and brand value

Perhaps the Y generation did not grow up with Wimpy (named Poldo in other countries) flying, following the smell of hamburgers and promising to “gladly pay Tuesday for a hamburger today”!  But Popeye’s friend, introduced to the public in 1933, showed us the way… Almost after 80 years we know and can prove the strong […]

Shopping starts from outside
Three tips to increase profits…

I have seen it times and times again.  Shopping starts from outside.  I still keep witnessing countless cases of dis-functional design based on a) lack of knowledge of consumer behavior and b) the “sick” notion that Design is the ultimate goal.  Well, get its deep and clear into your minds.  Design is worthless if it cannot attract customers to your store […]

If it ain’t sustainable, don’t event try…
Lessons from the latest elections in Europe

Recent elections, the latest in France, Germany and Greece, prove once again the defeat of analytical thinking.  Amid one of probably the worst financial crisis in Europe, and probably way before its end, the solutions that are laid on the table are purely financial – if not on an superficial accounting level.  Austerity, taxes without […]

Agility in a Crisis environment –
Keep working for a better tomorrow…

I recently grabbed the opportunity to listen to Bill Joiner of ChangeWise as a keynote speaker on Leadership Agility and take part in his great full day workshop on the subject, both organized (perfectly as usual) by the Greek Chapter of CEO Clubs International.   Bill joiner is a leadership expert and organizational change consultant, with […]