Customer Experience #CX and neurosciense…

As Neuroscience becomes more and more involved in business, leadership and customer behaviour, a number of interesting articles explain how our brain works and how we must manage (or manipulate it) in order to get the best out of it. Customer Experience could be no exception. An introductory post is Ian Colliers “Searching for Dopamine” that you can read here.  Making customers happy will no doubt maximize your return to Investment…

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