4 Reasons Customer Experience is the (only) way to a safe harbor!

Customer Experience (CX) is not a fad. It’s actually a quite delayed, natural evolution of the market. And its here to stay. But if you do get it right this time, not only will you grow profitably, but also sustainably. Let me explain why… To read, like, share the complete post please click here.

10 Sure Steps to a Successful Retail Concept!

Let’s talk straight. Successful concept building, no matter how brilliant your idea, must follow certain steps. How you follow them, who you work with, and to what extent you really do your homework, well, that’s up to you. I’ll walk you through the steps providing some useful hints. Here we go… To read the complete […]

Four Awards for STIRIXIS Group at the IPA awards 2014

Alex & Elena Athanassoulas were given four international awards for the projects of STIRIXIS Group at the recent International Property Awards Gala in London. These were for three categories and for projects in Switzerland and in Greece.

Shopping starts from outside
Three tips to increase profits…

I have seen it times and times again.  Shopping starts from outside.  I still keep witnessing countless cases of dis-functional design based on a) lack of knowledge of consumer behavior and b) the “sick” notion that Design is the ultimate goal.  Well, get its deep and clear into your minds.  Design is worthless if it cannot attract customers to your store […]

Agility in a Crisis environment –
Keep working for a better tomorrow…

I recently grabbed the opportunity to listen to Bill Joiner of ChangeWise as a keynote speaker on Leadership Agility and take part in his great full day workshop on the subject, both organized (perfectly as usual) by the Greek Chapter of CEO Clubs International.   Bill joiner is a leadership expert and organizational change consultant, with […]

Brace yourselves… Tele-working is here to change everything!

Recently I visited the new offices of Microsoft in Greece.  The building was totally renovated as a major change had taken place; working space was reduced and meeting rooms were increased.  This was based on tele-working that allows personnel to work remotely and get together at the offices only for meetings and client presentations.  Although […]

CEO Clubs Romania Grand Launch Forum 2011

Losing (to) the Eye of the Tiger

Most of the time, when people in Greece discuss the current situation, how we “lost the game” and got here, we tend to hear a variety of views. They range from international conspiracies to bureaucratic dysfunctional mechanisms, from corrupt politicians and public servants to inefficiencies in the general workforce and, lately, a variety of views […]

The Alchemist Formula… From Graphite to Diamonds!

There is a fascinating example from nature that I use in my public presentations to show the importance of creating the right kind of bonds between members of an organization; it is that of the difference between graphite and diamonds. These two minerals are chemically identical, made of exactly the same carbon atoms. It is […]

Reality Check Please…

I must admit I really enjoy the use of the verb “communicate” in Modern Greek slang as a “certification of sanity.” “Epikinonis? (do you…communicate?),” my daughters ask me every time I say something that sounds crazy to them … and they couldn’t be more accurate. This “certification of sanity” necessitates three important prerequisites. First, it […]