Customer experience is everything in business. Here is why…

Customer experience is everything in business. An interconnected, holistic company is well placed to provide customers with the best possible service.  Read my whole article published at the European CEO Magazin here.

Customer Experience #CX and neurosciense…

As Neuroscience becomes more and more involved in business, leadership and customer behaviour, a number of interesting articles explain how our brain works and how we must manage (or manipulate it) in order to get the best out of it. Customer Experience could be no exception. An introductory post is Ian Colliers “Searching for Dopamine” […]

Five crucial notes on Customer Experience and its Design

Well, we said it many times… Customer Experience (CX) Design, if expertly done, can lead you to not only impressive profitability but to an agile and sustainable way of doing meaningful business long term. But when you do invest – and you should – in designing your Customer Experience Design, there are a a number […]

4 Reasons Customer Experience is the (only) way to a safe harbor!

Customer Experience (CX) is not a fad. It’s actually a quite delayed, natural evolution of the market. And its here to stay. But if you do get it right this time, not only will you grow profitably, but also sustainably. Let me explain why… To read, like, share the complete post please click here.

Alex presents the Kafkas case at the 2nd ACEF

Alex was invited to present and explain to 250 CX executives the new concept of Kafkas Retail stores during the 2nd Athens Customer Experience Festival. It was a great speech during which Alex explained the steps from research and strategy to branding, design and customer experience that led to an unbelievable 98% customer satisfaction in […]

The smell of success –
How scent can boost your sales and brand value

Perhaps the Y generation did not grow up with Wimpy (named Poldo in other countries) flying, following the smell of hamburgers and promising to “gladly pay Tuesday for a hamburger today”!  But Popeye’s friend, introduced to the public in 1933, showed us the way… Almost after 80 years we know and can prove the strong […]