In the new era of
Unique Entertainment Proposal…
Customer Service is KING!

There is no doubt that we have entered the new era, when not only products and services are commodities but slowly more and more of the concepts provide “interesting” experiences.  So in order to move ahead, in order to produce strong relationships with your customers, you need to provide an environment that is engaging and interactive, moving […]

Don’t wait for Christmas to light up your stores!
9 easy steps to increase sales through fine-tuning store lights…

Light heavily affects retail sales.  So if you want to increase sales, you better take good care of the light outside and inside your store.  It is not only that is helps your store or products stand out.  It affects how your store visitors feel and therefore how long they stay, how much they spend […]

The smell of success –
How scent can boost your sales and brand value

Perhaps the Y generation did not grow up with Wimpy (named Poldo in other countries) flying, following the smell of hamburgers and promising to “gladly pay Tuesday for a hamburger today”!  But Popeye’s friend, introduced to the public in 1933, showed us the way… Almost after 80 years we know and can prove the strong […]

Shopping starts from outside
Three tips to increase profits…

I have seen it times and times again.  Shopping starts from outside.  I still keep witnessing countless cases of dis-functional design based on a) lack of knowledge of consumer behavior and b) the “sick” notion that Design is the ultimate goal.  Well, get its deep and clear into your minds.  Design is worthless if it cannot attract customers to your store […]