Customer experience is everything in business. Here is why…

Customer experience is everything in business. An interconnected, holistic company is well placed to provide customers with the best possible service.  Read my whole article published at the European CEO Magazin here.

Five crucial notes on Customer Experience and its Design

Well, we said it many times… Customer Experience (CX) Design, if expertly done, can lead you to not only impressive profitability but to an agile and sustainable way of doing meaningful business long term. But when you do invest – and you should – in designing your Customer Experience Design, there are a a number […]

10 Sure Steps to a Successful Retail Concept!

Let’s talk straight. Successful concept building, no matter how brilliant your idea, must follow certain steps. How you follow them, who you work with, and to what extent you really do your homework, well, that’s up to you. I’ll walk you through the steps providing some useful hints. Here we go… To read the complete […]

Don’t wait for Christmas to light up your stores!
9 easy steps to increase sales through fine-tuning store lights…

Light heavily affects retail sales.  So if you want to increase sales, you better take good care of the light outside and inside your store.  It is not only that is helps your store or products stand out.  It affects how your store visitors feel and therefore how long they stay, how much they spend […]

The smell of success –
How scent can boost your sales and brand value

Perhaps the Y generation did not grow up with Wimpy (named Poldo in other countries) flying, following the smell of hamburgers and promising to “gladly pay Tuesday for a hamburger today”!  But Popeye’s friend, introduced to the public in 1933, showed us the way… Almost after 80 years we know and can prove the strong […]

Shopping starts from outside
Three tips to increase profits…

I have seen it times and times again.  Shopping starts from outside.  I still keep witnessing countless cases of dis-functional design based on a) lack of knowledge of consumer behavior and b) the “sick” notion that Design is the ultimate goal.  Well, get its deep and clear into your minds.  Design is worthless if it cannot attract customers to your store […]

Brace yourselves… Tele-working is here to change everything!

Recently I visited the new offices of Microsoft in Greece.  The building was totally renovated as a major change had taken place; working space was reduced and meeting rooms were increased.  This was based on tele-working that allows personnel to work remotely and get together at the offices only for meetings and client presentations.  Although […]

Losing (to) the Eye of the Tiger

Most of the time, when people in Greece discuss the current situation, how we “lost the game” and got here, we tend to hear a variety of views. They range from international conspiracies to bureaucratic dysfunctional mechanisms, from corrupt politicians and public servants to inefficiencies in the general workforce and, lately, a variety of views […]