Let’s talk straight. Successful concept building, no matter how brilliant your idea, must follow certain steps. How you follow them, who you work with, and to what extent you really do your homework, well, that’s up to you. I’ll walk you through the steps providing some useful hints. Here we go… To read the complete […]
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Alex was invited to present and explain to 250 CX executives the new concept of Kafkas Retail stores during the 2nd Athens Customer Experience Festival. It was a great speech during which Alex explained the steps from research and strategy to branding, design and customer experience that led to an unbelievable 98% customer satisfaction in […]
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