There is no doubt that we have entered the new era, when not only products and services are commodities but slowly more and more of the concepts provide “interesting” experiences. So in order to move ahead, in order to produce strong relationships with your customers, you need to provide an environment that is engaging and interactive, moving […]
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“Success is not a firework” is the title of my last article, soon to appear at the next newsletter of Secret Key, our training partners in Athens and Bucharest. During my 20 years as a retail expert and consultant with STIRIXIS Group, I have seen a number of companies rise and fall, all too fast. So I know […]
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Light heavily affects retail sales. So if you want to increase sales, you better take good care of the light outside and inside your store. It is not only that is helps your store or products stand out. It affects how your store visitors feel and therefore how long they stay, how much they spend […]
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Perhaps the Y generation did not grow up with Wimpy (named Poldo in other countries) flying, following the smell of hamburgers and promising to “gladly pay Tuesday for a hamburger today”! But Popeye’s friend, introduced to the public in 1933, showed us the way… Almost after 80 years we know and can prove the strong […]
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