Light heavily affects retail sales. So if you want to increase sales, you better take good care of the light outside and inside your store. It is not only that is helps your store or products stand out. It affects how your store visitors feel and therefore how long they stay, how much they spend […]
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I have seen it times and times again. Shopping starts from outside. I still keep witnessing countless cases of dis-functional design based on a) lack of knowledge of consumer behavior and b) the “sick” notion that Design is the ultimate goal. Well, get its deep and clear into your minds. Design is worthless if it cannot attract customers to your store […]
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