There is no doubt that we have entered the new era, when not only products and services are commodities but slowly more and more of the concepts provide “interesting” experiences. So in order to move ahead, in order to produce strong relationships with your customers, you need to provide an environment that is engaging and interactive, moving […]
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“Success is not a firework” is the title of my last article, soon to appear at the next newsletter of Secret Key, our training partners in Athens and Bucharest. During my 20 years as a retail expert and consultant with STIRIXIS Group, I have seen a number of companies rise and fall, all too fast. So I know […]
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Light heavily affects retail sales. So if you want to increase sales, you better take good care of the light outside and inside your store. It is not only that is helps your store or products stand out. It affects how your store visitors feel and therefore how long they stay, how much they spend […]
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Perhaps the Y generation did not grow up with Wimpy (named Poldo in other countries) flying, following the smell of hamburgers and promising to “gladly pay Tuesday for a hamburger today”! But Popeye’s friend, introduced to the public in 1933, showed us the way… Almost after 80 years we know and can prove the strong […]
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Recently I visited the new offices of Microsoft in Greece. The building was totally renovated as a major change had taken place; working space was reduced and meeting rooms were increased. This was based on tele-working that allows personnel to work remotely and get together at the offices only for meetings and client presentations. Although […]
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Most of the time, when people in Greece discuss the current situation, how we “lost the game” and got here, we tend to hear a variety of views. They range from international conspiracies to bureaucratic dysfunctional mechanisms, from corrupt politicians and public servants to inefficiencies in the general workforce and, lately, a variety of views […]
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There is a fascinating example from nature that I use in my public presentations to show the importance of creating the right kind of bonds between members of an organization; it is that of the difference between graphite and diamonds. These two minerals are chemically identical, made of exactly the same carbon atoms. It is […]
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There is a little treasure of knowledge hidden in a very small phrase that comes more and more often to my mind these days… I would like to share it with you. In 1956, W. Ross Ashby, an English psychiatrist and a pioneer in cybernetics, stated that “only variety can destroy variety”, meaning that if […]
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